[unpaid/ad/sample/affiliate] For any trend or movement to take off properly, there has to be a leader to show the way. Environmental impact is such a strong topic and something that the beauty industry has to take far more seriously – whether a product is recyclable is one of the first things I look at now whereas even a couple of years back, it wasn’t much of a consideration.
So I’m flagging up REN Evercalm Global Protection Day Cream for two reasons. The first is that it is the pack is new, using recycled plastic from SABIC and the reason you need to know the name SABIC is that it develops pioneering sustainable polymer solutions to create new packaging from recycling mixed waste. It’s so NOT a simple process and involves using heat and pressure to break down mixed plastic waste to end up with a transparent material that looks and feels identical to virgin plastic. It means the need to make new plastic is reduced and a container that is indefinitely recyclable without losing any quality.
The second reason is that I gave REN Evercalm Global Day Cream to a friend to try who was having skin issues. A new mum short on sleep and long on stress, her skin was bumpy in places, red in areas and very much lacking any glow. Fast forward to a month or so later and the story is entirely different – smooth, no redness and very much more radiant than before. She’s super happy (and has now ordered more everything I gave her) and I’m also super happy to see her smiling about her skin. I put products out for others to test from time to time but because I see her almost every day I could watch the transformation taking place. I don’t suggest that the results would be this dramatic for everyone, but it was the right thing for her at the right time. While the packaging transition takes place, there are some good offers over at REN – notably the very cream we are discussing now which is £21.50 for the large 75ml tube instead of £36 which I would grab while you can. It’s HERE, non affiliate HERE. The 75ml is limited edition.
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