It’s not often that someone gets a second bite of the cherry with a MAC collection. You have to be a global celebrity for that one usually. Brooke Candy is much better known Stateside than here, but having done a Wiki on her, wow.. she’s pretty incredible! Strange facts about Brooke Candy are that her father owned Hustler magazine, she was Rachael Zoe’s intern and she’s now a rapper/singer and internet breaker. She’s described as a stripper turned rapper (on Wiki).
Although there are some strong shades in this collection (purples and reds), I’ve got the gentler version here, starting with White Yin Eye Gloss – a whitened shimmery eye gloss with multi colour pearl.
I also have the Lipstick in Whirl, described as a dirty rose in a matte formula, and the Vamplify gloss in Pamela.
Here’s how they swatch up. I see them more as brown shades than pinky/nudes. Other products include Till Death Do Us Part, a purple Vamplify, Black Yang, a black eye gloss with red shimmer, and Mind Control Lipstick, a bright cherry red in the amplified formula. I think I got the more wearable elements of this collection!
I had a bit of a chat with MAC yesterday – I would swear their consumer demographic is young, but apparently, no – it’s has a much older consumer profile than you’d imagine. My question, in that case, is why aren’t we represented more in collections, celebrity or otherwise? MAC does a great job at presenting their core value of make up for everyone – men, women, trans, dark tones, light tones and everything inbetween, but the one section of society you don’t see often embraced by the brand is 50+ women. Not in their imagery, nor at counter and nor in the myriad of collections they produce each year. Once in a blue moon is more where we’re at with that, and yet, 50+ are massive brand consumers. I can’t work this one out!
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15 comments
The day they bring out an Iris Apfel range, that I will go for. A reformed stripper with a rich dad doesn’t really grab me.
They did! In 2011..
Hmm interesting. I can’t say any of these products / visuals really appeal, nor does the stripper / rapper label! MAC did a collaboration with Liza Minnelli a ages ago but since then their celebs have been definitely aimed towards the younger age group. They do need to ramp up their age range appeal (can’t fault their range of products) – there are so many fabulous older faces out there (not just the celebs) and with plenty £££s to spend. xx
Any word on when this collection will be out in the UK?
This is purely anecdotal of course, but when I used to work at MAC it was generally the customers 40 and up who enjoyed the perm colour range and the Mineralize collections. Apart from the famous classics and the base products, younger people tended to find the perm range a bit dull and head straight for the LE collections.
I suspect MAC’s kept the perm range as it is for so long to retain the older customers. A lot of it is quite outdated now, both in terms of colour and formulas, and not very exciting for a pro brand (especially if you mostly shop at counters and never see the actual pro products). I always felt like the more youth oriented LE collections balanced that out.
Couldn’t agree more. When I worked there a few years ago, I’d serve more 40+ women in a day than 16+, maybe because they had the funds to buy it, but they’d definitely purchase more permanent range items than limited. The permanent items at mac are outdated, the eyeshadows remind me of ones that were popular in the early 2000s, maybe because that’s when they were first introduced? But they need to revaluate their products, definitely.
Brook Candy looks perfect, I need it!
xx, A Little Dose of Makeup
Never owned a solitary item from MAC, always left it to the teens, would never in a million years classed it as make up for a mature market, who knew ?
Lyn
@thelavenderbarn
The lipgloss packing is the splitting image of the Kylie Lip Kits!
That’s really interesting about their demographic. I feel completely unwelcome at MAC counters (I’m 40+), especially in department stores (standalones are a bit better).
I’m 28 and I always feel completely unwelcome at MAC counters. I think they have some of the most unfriendly staff. (Although, when I have met a good one, I’ve made sure to send a tweet or email to MAC to tell them how pleased I was.)
I am going to test out the reception I get from MAC today ! lets see how a 59 yr old is welcomed, probs offer me a seat lol .
Lyn
@thelavenderbarn
When is this available in the UK?
May x
Those brownish colors are on top!!!