Sometimes I think we need to go right back to basics to counteract beauty overwhelm which is currently at its peak. I went into Superdrug at the weekend specifically to look at MUA because it’s not a brand I keep up with so just wanted a refresher. It was walls and walls of products from all brands and my brain just said nope and I left! If it had just been MUA I’d have stayed and really investigated it, swatched and maybe even bought some things. What I like about Delilah is that it’s a smart make up edit. It’s not overwhelming (if you go to the counter in Fortnum & Mason, it’s positively tiny in comparison to a counter like MAC for example) and there aren’t so many products that you go beauty blind. Delilah is on my radar for making one of my favourite ever lipglosses (Amelie) – from a line up of 8, not 80.
I think this is the way that make up brands will have to go – paring back, sorting out and making wise edits that feel relatable and user friendly at first sight. Delilah is a small, privately owned brand (and we have precious few of those left) with a make-up artist eye presiding over the attention to detail. Their new lipsticks are a good case in point (above) – three – making a line-up of 10 in total. And they’re three very wearable shades – Flirty, Foxy and Floozy – in a silky matte formula. They’re swatched above in that order from bottom to top. The golden swatch is their new Light Liquid Radiance – from a liquid illuminator line-up of ONE! It’s a low key golden shade not meant for metallic Insta-face, but for a seamless and stylish light-hit cheek bone that you can wear anywhere, or adding to your foundation for a shot of luminosity.
I think what I’m saying is that if you feel over it, or overwhelmed by it at the least, simplify everything by looking at smaller beauty edits where the choices don’t feel so daunting or baffling. You can pick a new lipstick out of 3 – it’s just not so tempting any more to try and pick one out of 300. Delilah is HERE.
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3 comments
So pleased to hear its not just me who finds the constant releases and size of some ranges overwhelming. I thought it was just me because I’m older now and a bit cynical! I miss the old days when brands just released a couple of seasonal collections for Spring/Summer and Autumn/Winter, something to really look forward to, and had a well edited core range to choose from. I particularly find MAC counters completely over the top and quite off putting because of the amount of products to wade through!
So agree. Was recently in France and Sephora left me quite cold — simply couldn’t decide what to look at let alone what I ‘needed’ or would buy!!
Agreed, “less is more” seems to be what’s needed right now. Case in point, the runaway success of Glossier.