[unpaid/ad/sample/affiliate] Axiology is a bit of a conflict for me – on the one hand, it’s about as pure as make up gets with some very strong values behind it including donations to animal charities such as The Orangutan Foundation that needs every single penny they can get to protect that particular species that does so badly out of the beauty industry (palm oil). However, they declare themselves ‘evil-free’ which frankly, is a bit strong for me, and no good comes from knocking others down or implying that anything else is ‘evil’. I mean, come on. ‘Join our evil-free beauty cult…’ is just one of the calls to action that doesn’t sit comfortably with me. I understand the sentiment but don’t like the wording here that relies too much on what other do wrong and not enough on what Axiology does right. Which, as it turns out, is quite a lot – PCR plastic, palm oil free, vegan, naturally derived ingredients and packaging that’s made in Bali by a women’s foundation recycling beach litter.
So, to the new shades. If you like mauve undertones, you’re in luck – it’s a neglected colour category in beauty anyway so it’s good to see it showing up in Serene and in a plummy version in Brave – the first two in the picture. Enduring, as a crayon, is more in the pinky nude category.
They’re nicely pigmented and float somewhere between matte and creme. Enduring is semi-matte – I mean a really similar finish to the lipsticks but perhaps just a bit flatter. One thing I really noticed is that they don’t smell like other lipsticks – that perfume-waxy scent just doesn’t exist in these and as someone who doesn’t particularly like fragranced lip products, it’s a very refreshing. There is a scent but it’s super light and I can’t quite place it – a bit paperish, perhaps. They’re £24 each HERE, non affiliate HERE. Bottom line is if you are looking to go more ethical and natural with your make-up, this is a really great place to start – the products aren’t compromised by being more sound – and it’s definitely a movement that’s gathering pace as we buy more in alignment with our core beliefs. I just wish they’d drop the negativity.
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