[unpaid/sample/affiliate/ad] I think we have to take on board that this product sells at the rate of one per 30 seconds around the world. I was never a big fan of dry shampoos until the category really upped its game and started working for more than a few minutes, but that Living Proof Perfect Hair Day Dry Shampoo statistic tells us more than just how popular it is. When a product really works, people will become loyal customers – Perfect Day was the first to raise the category game into next best thing to a wash rather than a make do and mend approach.
Dry shampoo is a category that has greatly benefited from social media – you can be shown in real life the difference between before and after, and there definitely is a difference with Perfect Hair Day. I think we’re all the same with our thought patterns re hair washing…
‘hmm, it will last another day…’
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‘how can I make it last another day’
‘right, there’s only one thing for it..’
All of these ‘days’ are when a really good dry shampoo can help you out and stave off the faff of a wash, condition and dry. Actually, since my hair got thinner, one of the upsides is that I’m all done and dusted within the half hour – wash, condition, dry. While nothing beats a good wash in terms of how your hair feels, a decent dry shampoo is your lazy day, time poor or last minute saviour. Most dry shampoos comprise the same ingredients – rice and/or corn starch although many still use the (cheaper) ingredient of talc. Obviously, Perfect Hair Day doesn’t but includes an ingredient that ensures that all the powder comes out while brushing after it’s absorbed the oil. So, it’s crucial to leave it for a few moments after applying and before brushing – let it do its absorbing job, brush and you are good to go. If you’re a regular user, this supersize of 355ml (£38) HERE, is a better deal than the smaller size (£15 for 90ml).
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