[unpaid/sample] I’ve come across the multiple-claim product before – we all have – and of course, it doesn’t have the same punch when It’s A Seven, for example. However, this is really good conditioner for more unruly hair types and gave me a big, big shine element after blow drying so I have nothing whatsoever to complain about here.
The texture is light and silky – none of the heaviness you might associate with punchy conditioning masks, and you can use it as a full mask by leaving it on for up to 15 minutes (if the sun has got to your hair, use this option) OR just as a fast fix conditioner after your shampoo and rinse almost straight away. When I tested it, I went for the 3 minute option.
Using a blend of oat kernel extracts, apricot and sweet almond as the main players, it rinses out very easily leaving soft, soft hair in its wake. Sometimes, if you use a very softening product, your hair ends up all fly away after and that didn’t happen (although I got very rained on the following day and ended up with a head of frizzy curls – not the conditioner’s fault). The result I got was properly glossy and conditioned – more so than with an ordinary conditioner. It’s £29 a pot so it does need to deliver more so if you have dry hair that’s out of condition and/or knots easily, it’s for you. If you have fine or thin hair prone to oil, it’s not for you. Find it HERE. I should mention that there are lots of products within this range – including a leave in conditioner spray that gets rave reviews.
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