For the first time in my life, I found someone who had bought Dior Joy because they liked the face of it, in this case, Jennifer Lawrence. I think we’ve probably all seen the gorgeous TV advert with Jennifer looking lovely in a pool. It’s great, but that’s not the thing that makes me buy fragrance. It might take me to the fragrance, out of curiosity, make me notice it more, but I can’t think of an occasion where I’d say (about anything), oh, well if so and so is in the ad, that’s me immediately sold. But, my friend had.
Luckily for my friend, it’s a joy of a fragrance – appropriately, given its name. I tend to like the Dior fragrance thread – that trail of familiar notes that runs through a fragrance house – so the odds were on that I’d like this too, and indeed I do. It’s the jasmine that has me, to be honest. Blended with citrus fruit notes it somehow grounds them without allowing them to lose their zest and life, while allowing the rose absolute to blossom. I’d say it’s part milky, part powdery, part soft and part fresh and on me, it changes very little in the wear so what you start with is what you finish with.
The main point of the fragrance is that it’s happy, lively and joyful – true on all counts. While it’s not different enough to count as unique in the market, it’s on a different level to many of the other new mainstream fragrances on offer. You can find it at Escentual HERE for £54.
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Great article Jane! I for one am confused by Dior here on two fronts. First of all they now own Jean Patou whose fragrance Joy is one of the legends of modern commercial perfumery. Why use this particular name, surely they could’ve chosen a Dior type name eg Diorish, Diorly, Diorllenial, Dioresque, Madame D..after all if another brand used the number between 4 and 6 for a new scent we know whose feathers would be rightly ruffled. Secondly it’s very / too close to Allure; the same perfumer is responsible for both creations. I would guess this is a launch in time for Christmas and / or to compensate for the last Poison Girl scent which wasn’t great! Back to the scented drawing board methinks. Ps this isn’t meant to be a rant and I’m sorry if it does read that way. I am annoyed that this looks like a spot of laziness by the brand.
Yes, a few people have objected to the name but I didn’t actually connect the two – LOVE Diorllenial! Genius. x
Ahaa thank you! Better rush off and talk to Dior. Thank you for such a fab blog xxx
Yes, I’ve been wearing Joy by Jean Patou for 20 years. The ultimate combination of rose and jasmine…I don’t know why, but I’m a bit miffed that they’ve named it the exact same name….
I read a forum and a man was raving about the ad, but only because was Jennifer Lawrence. OH, she is so hot in this ad, is she naked in the pool? Shudders.
Joy will always be Joy by Jean Patou. This particular by Dior, has low sillage, I spritz it in store and after about an hour I couldn’t smell anything.
Enough with Dior playing with the name Miss Dior since approximately 2005. The original Miss Dior came out in 1947 and its scent has nothing to do with the many newer versions usurping the name. Same with Joy: there is only one Joy, and it’s Jean Patou’s.
Should I even get into the horrible L’Interdit by Givenchy? Audrey Hepburn and Monsieur Hubert de Givenchy would be rolling eyes were they still here!
If only those perfumes were better than the originals, but they’re not.