I know, it’s confusing. But here’s my guide to what beauty PRs really mean in a simple “They say: They Mean” format.
“Thank you for replying.” “You never normally reply to anything.”
“Do let us know if there is anything we can help with.” “Please never email us again.”
“We’re holding an exclusive event.” “We’re desperate and inviting anyone.”
“We’re really excited.” “The client has told us to build excitement.”
“We’re sorry you feel you haven’t been updated.” “We’re totally trying to shake you off our send-out list.”
“We’re wondering if you received our latest product?” “We are checking Ebay right now.”
“Thanks so much for posting about our product; however, there is one tiny thing that needs rectifying… “ “You incompetent blogger b*stard.”
“Our client was wondering if you would kindly add a link to their site.” “You’ve got free product, now you have to sell it for him, too.”
“Our client LOVES your site…”. “Our client has never heard of your site.”
“There’s a MASSIVE wait-list for this product.” “There is no wait-list.”
“This range was tested in space!” “We wish it had never come back to earth.”
“The products are all hand-made!”. “An imbecile and a Magimix could throw this stuff together.”
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