To be honest, hemp in anything doesn’t really do it for me – I can’t get excited about hemp. But, everything about this (except the hemp!) is exciting. The Body Shop has teamed up with street artist EINE to add a splash of colour to this limited edition hand protector. If you don’t know EINE, he uses his street art to create powerful messages using words and colour. And, I love the colour splash on the hemp hand protector with the word CHANGE.
The reason for the collaboration is that The Body Shop is aiming to raise £300,000 for The Body Shop Foundation (HERE) to protect oceans, animals or people. If you don’t know about this arm of The Body Shop it’s very well worth having a read (and don’t make my mistake of putting Body Shop Foundation in search – you get makeup foundation, not the Foundation!) about. What’s a little bit different about the £1.50 donation from each product is that a purchase allows you to vote for the cause closest to you personally. Most beauty brands pick one particular charity and that’s where the money goes – I think I’d rather see a split so more charities get a share of the pot than one charity taking it all and the others get literally nothing. It just seems that as a consumer you have more input.
The Body Shop Limited Edition Hemp Hand Protector is £11 and look out for it from February. I know that I’m not a hemp fan, but it is an ingredient that has plenty to offer in terms of essential fatty acids. The Body Shop uses the non-psychotic form of hemp (oh, but it would have been so interesting to use the other form! imagine getting accidentally high from your hand cream…because hemp is a cultivated form of cannabis) – the oil and this hand cream is in fact, a best seller with one being sold every 9 seconds in the world.
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