When I first wrote about PRAI in 2016, the brand was just starting to gain a reputation in the UK for a neck and décolletage cream that gives affordable, effective and visible smoothing results. Fast forward a couple of years and it’s the best-selling neck cream in M&S and one of the fastest growing brands globally. That doesn’t happen without consistent repeat purchases and an army of fans.
I’ve also written both about Cathy Kangas, CEO of PRAI and Nikki Tibbles, co-founder of successful florist, Wild At Heart, who, like me, both love dogs. They’re such impressive women – truly – so committed to dog rescue and welfare and a match made in heaven for a dog related collaboration. They have 11 dogs between them! And, I’m going to grab a little of the limelight here for myself because when PRAI’s PR, Leah, was sitting at my kitchen table telling me all about Cathy, I immediately told her Cathy had to meet Nikki. And, here we are!
Cathy is on the board of the Humane Society in the US, setting up the Free The Shelters initiative to rehome dogs. She has been instrumental in obtaining more government support for the stray dog population. Nikki, who founded The Wild At Heart Foundation in 2015 has worked in over 20 countries (including Puerto Rico post Hurricane Maria last year) running neutering, education and rescue programmes. £5 from each purchase of PRAI x Wild At Heart Throat & Decolletage Cream will go specifically to fund Nikki’s work neutering and rehoming abandoned dogs.
Can we just take a moment to say…..crystals! Isn’t this the most gorgeous pot of PRAI? Two four legged friends with pink and purple glittering collars surrounded by sparkling bones… I daren’t show Honey in case she gets demanding!
It’s National Dog Day on 26th August so we can all focus on our beloved canine companions – if you’re a beauty lover and a dog lover, this pot was made for you! You can find it HERE.
As far as product information goes, PRAI is designed for older skin although bear in mind that if you don’t already pay attention to your neck and chest the sooner you start the better. The formula pays special attention to the thinner skin on the neck area that doesn’t respond well to thick and heavy creams. PRAI is more of an eye-cream weight than a night-cream weight for easier absorption and comfort. The formula contains shea butter, squalene, glycerine, hyaluronic acid and Vitamins A, E and F. You can expect to see smoother, bouncier and more flexible skin within the week.
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