I’ve written before about the fact that if you Google the search term ‘organic skin care’, the first brand to pop up is Liz Earle, which is not, erm, organic. I blogged that ages and ages ago, and just did another search with the same term and yes, Liz Earle pops up at the top again. It’s in a pink banner that has a teeny weeny little label that says ‘ads’. This time, though, Liz Earle is joined in the pink banner section by Origins (who do have an organic range, although it is 95% organic – is that organic, even?? You can’t be 95% pregnant. You either are or you aren’t) and Dr Hauschka which on its own home page claims to be a ‘natural brand’ and not an organic one. Then we actually get into the real organic brands such as Green People who presumably don’t have the budget to pay to come up first.
It’s just so misleading to pay for a slot in a category where you’ve no business being in the hopes that people might then assume that natural and organic are the same and plunge ahead and buy the products. It’s a little bit like clicking through on a picture of a red lipstick to find that actually, all the lipsticks are pink. Yes, it’s lipstick.. but. If you’re proud of your products, their natural ingedients and their quality, why pretend they are something they actually aren’t by paying to be listed under a category for which they don’t qualify? Do not understand this at all.
But just to be completely clear, in case there is one jot of confusion left, Liz Earle is not an organic brand. Repeat, not.
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PS: Wanted to put this comment from a reader in the body of the text regarding Dr Hauschka and I’m happy to stand corrected.
Just one small correction:
You can’t get more organic than Dr. Hauschka. I have worked for the brand, I have single handedly crushed roses collected by hand before dawn that were then thrown in their lotions and potions using the antrophosopic method. They are not organic, they are more: organic, antroposophic, natural, holistic. They even carry the German label for organic cosmetical products, which has incredibly strict guidelines, much stricter than those in other countries.
Sorry for delivering too much information or seeming like an advertisement (I am not affiliated with them anymore), but putting Dr. Hauschka at the same level of Liz Earle and Origins is just plain wrong.
Additionally, I have a quote from the CEO of Dr Hauschka, Sebastian Parsons, explaining their point of view:
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