[unpaid/sample/affiliate/ad] The first time I ever went the USA (Florida), the absolute novelty of supermarkets being open 24/7 was so weird that of course we spent a valuable holiday evening there wandering up and down the cereal aisles marvelling at the immense choice of brands. I’d never realised how much choice other countries had compared to us. I think perhaps I’ve had one bowl of Froot Loops in my whole life and I remember buying my own children a pack of Lucky Stars as an absolute one-off (I think from Selfridges!) and their Weetabix loving minds were blown.
I don’t really know who this collaboration is aimed at – I mean, there will have been much market research/trend reporting for this to ever come about in the first place but I’m going to guess that it’s a TikTok thing. I love a bright nail but not sure I’m ready for this level of bright.
So, these are probably the brightest – neons in fact, and I’m looking forward to telling you the names because I think this was probably a very fun part of the creation. The yellow is Live Life Loopy and the pink is Face The Froot.
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On the wheel starting with green: Ce-Real Talk, Feeling Fruity, Toucan Sam Approved, Toucan Play At That Game and #FollowYourNose. Of course they’re all scented! And I’ve learned something new straight from Wiki – Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since 1963. He exhibits the ability to smell Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, “Follow your nose!”
The Nails Inc x Froot Loops collection launches today HERE.
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