The first pictures are emerging of Lady Gaga’s fragrance, Fame. The picture above was posted on Twitter by Lady G herself after various leaks appeared on the internet. The juice is black… something previously done by niche fragrance brand, Nassimato with their Black Afgano fragrance.. but no panic.. it turns clear on spraying. Working with Coty, Lady G apparently wanted the fragrance to smell like an ‘expensive hooker’ and wanted to extract ‘the sort of feeling and sense of blood and semen from molecular structures’. Bizarrely, this again has already been done by another niche brand, Etat Libre D’Orange with their ‘Secretion Magnifique’ who also have a hooker reference in their line-up with Putain des Palaces. And if that’s not quite enough, erm, hommage, to niche brands, Lady Gaga’s blood sample is somehow integrated into the fragrance- not dissimilar to Blood Concept, yet another niche fragrance brand, that lets you choose your scent by blood type.


Well, they do say there is no such thing as a new idea

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