[unpaid/sample] I come across quite a few brands whose founders created new products basically for themselves because they weren’t finding exactly the right thing in what is a very crowded market. It’s always quite amazing that there is ever anything new – surely, we’ve invented everything now?! So, kind of yes, we have, but KNSPO, a new Korean brand, has got its own signature and individuality, if not ground-breaking formulas.
I don’t know why it’s called KNSPO – it doesn’t exactly trip off the tongue and if I was in a consultancy role with this brand I would advise them to change the N to any vowel they like. Or a Y, I’m not that fussy but at the very least, make it a sayable name. The thing that I really do love about this brand is their packaging. We are in a world of cream and white packaging and if not that, pink and pastel packaging. ‘Design’ in its purest form doesn’t really come into it the days so I appreciate the somewhat eccentric illustrations, especially on the Toner Pads.
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Speaking of, I enjoyed using the toner pads – it’s always slightly shocking, but at the same time, satisfying when you see extra make up come off with toner that your cleanser didn’t get. I don’t, as a general rule, use toner, but in this format, it’s a very quick and easy way to exfoliate gently. The pads use aloe and centella as their ‘gentle’ part but the ingredient list is rather impressive, especially when it comes to ferments.
The Moisturising Gel is cooling on the skin and in my view would make an excellent teen skin moisturizer. It wasn’t enough for me although it was very pleasant and worked into my skin easily – my over-riding thought was that my son, Max, would love it.
Same with the Foaming Cleanser – it’s acid driven so leaves your skin lovely and soft by giving it some AHA, LHA and BHA. It’s a rich and comfortable foam and I think I’d suggest it more for oily skin types than dry. And, again, I keep thinking how much my son would love it. Although many new brands try to target everyone, sometimes there are more appropriate audiences than everyone and in this case, I’d suggest Gen Z boys. In a recent chat with an industry friend we were talking about the fact that men are generally happier to have the words ‘for men’ on their skin care, whereas women don’t care because we have the luxury of assuming everything is for us. Prices start at £17 for the cleanser and that’s where I’d begin for any skin that’s more oily than dry and needs a regular cell turnover to keep it looking fresh. Find KSNPO HERE.
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