[unpaid/sample] My olfactory association with Jo Loves is all citrus so Golden Gardenia is something of a surprise because it’s a full on floral with a twist of wood.
There’s something in the mix that is pinging my memory and taking me back to Estee Lauder Private Collection – maybe it’s the sweet floral that has a nuance of soap behind it. Gardenia is a very fulsome note – it’s heady, rich and strong – but thankfully it’s not undermined by the other notes. It’s just allowed to be exactly what it is and that might prove a bit too enthusiastic for some whereas for others, absolute catnip!
The addition of cardamom is noticeable – a kind of sweet spice accent to the flowers, while Elemi gives the blend a pinch of freshness. The other main note is ‘grey woods’ and I don’t know what they are but I think I can get some smokiness and mineral down notes. Golden Gardenia is something like Chelsea Flower Show Meets Morocco – a kind of souk and bloom blend for the senses. It’s a very intriguing mix. Over time it loses its power and becomes a skin-like scent which is what I rather like about it – big intro, interesting middle, quiet finale. You can find Jo Loves Golden Gardenia at SpaceNK HERE. It’s £75.
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