When I tweeted about Estee Lauder EE Cream there was a collective eye-roll, so I thought I’d tell you a little more about this alphabet stretcher. The alphabet is totally up for grabs on the back of BB creams (we’ve had CC, we’ve had DD – and I’m pretty sure there are other EE creams floating about somewhere) and mostly they bear no resemblence to the BB origins. However, Estee Lauder EE Cream – full name Even Effect (see what they did there?) Skintone Corrector SPF30 actually does have some strong connections to BB cream.
I did test this at launch – but there were only lab samples available so it was a quick dab on the back of my hand rather than on my face – and while it does contain colour, it’s super-light. Estee Lauder EE Cream is part of the new Enlighten Skintone Correcting Collection; three products that help to prevent hyperpigmentation. Used in combination, it forms a 3-step system for hyperpigmentation that, unusually, does its best work at night. Enlighten Dark Spot Correcting Night Serum and Enlighten Even Tone Correcting Creme are the sisters to EE Cream in the 3-step. I’ve got to admit that I’m pretty tempted by this, not least because the Night Serum has claims of significant improvement in two weeks. I think I’ll be putting it to the test.
So, back to EE – it’s got a good level of SPF at 30 and colour correcting pigments, as well as ingredients to counteract pollution (this is something, by the way, that all the major brands are focussing on), and while it does give a very natural look on the skin, it also definitely adds something in the way of glow.
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Estee Lauder EE Cream is scheduled for an October launch and priced at £34.
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