Daily Mail: What Were You Thinking?

Right, well today the Daily Mail saw fit to award Adonia Leg Tone Serum their ‘Best Miracle Worker’ product of 2009. I’m honestly aghast about this. I featured Adonia Leg Tone Serum on my blog back last April and was literally inundated with emails and comments to the blog – to the point that Adonia issued a statement to my blog for publication. The main complaints were that a) it didn’t work (and Adonia uses ‘plant stem cell’ technology which is virtually an unprovable area, and you’d be very lucky to find a scientist prepared to back up any plant stem cell claims because plants replicating any functions on the human body is questionable – part of Adonia’s claim is that they ‘reawaken and reactive your own dormant and weakened skin stem cells), b) orders weren’t being fulfilled, c) anyone from the UK ordering from their site had a long wait for product and then a nice little sting of up to £16 at customs when it did actually arrive, and d) they weren’t fulfilling their refund promise. At that time, I hadn’t used Adonia, but nearly a year on, now I have. And, guess what? My cellulite stayed resolutely the same. Now, I’m very aware that what works for one person doesn’t necessarily work for another, and also that there can be unreasonable expectation placed on a product. Personally, I can’t see what ‘Miracle’ Adonia is performing other than to upset a record number of customers. At the time, back in April, I alerted their UK press office to the problems that customers were having, and yet the complaints (over 50 – and bear in mind my tiny readership compared to the Daily Mail’s) still rolled in (and still occasionally do!).
If you extensively research on the internet, which I do, there are many positive comments regarding Adonia, and as many again that are negative, but the entire Adonia encounter was soured for me further by rogue comments to my blog that talked about ‘people getting impatient with their ugly legs’ needing to use Adonia. When – with the wonder of technology I tracked the source of these abusive comments, guess where they came from – Arizona, and now guess where Adonia is based.
So, ladies, if any proof were needed that The Daily Mail’s idea of a Miracle Product is far removed from mine, please do feel free to check out the feature in the Femail section today.

*Just checking on Google, the posts and subsquent comments from this blog appear 5th and 6th on the page when you key in Adonia Leg Tone Serum, so it really does show that a little fact checking and research would have taken only seconds.


Discover more from British Beauty Blogger

Subscribe to get the latest posts sent to your email.


Posted

in

by

Tags:

Have your say

7 responses to “Daily Mail: What Were You Thinking?”

  1. I’m so surprised to hear about beauty readers being mislead – lol. Further proof if needed that beauty reccs in magazines and papers aren’t worth the paper they are written on…

  2. Grace London

    It’s a shame that the journalist responsible for the piece did not research the company online before featuring it. I do also wonder how such a relatively small company (I’d only read about it on your blog) got awarded the ‘best miracle worker’ award. Not No 7 Protect & Perfect? (and that has scientifically backed technology.)

  3. DINKY

    This boils my blood. Not only does it show, for want of a better word, crap journalism – regurgitating press releases with little or no actual research – it shows the DM really doesn’t care about its readers.

    ‘Oh yes, go and spend your valuable money on this product which will do nothing for you and whilst your at it, burn your wallet you’ll be rewarded with the secret to eternal youth.’

    Alright, my fat English legs and I are off to calm down now.

  4. Rebecca

    Totally ridic. As if I couldn’t hate The Daily Mail anymore!

    It’s sad because although I am safe in the knowledge that my friends (albeit through me) and fellow bloggers are savvy to this kind of thing, a lot of people aren’t. Many aren’t aware that when they open a magazine (or magazine like section of a newspaper) it is heavily PR driven. It’s so misleading.

    And as for unprofessional companies, a pet hate of mine. You do NOT abuse someone because they don’t like your company. Very low indeed.

    Great blog post 🙂

  5. Alexia

    We trialed it at Cult Beauty and founds exactly the same as you, nice smell, but no cigar when it comes banishing the bobbly bits!

    It makes one doubt all the other products that were recommended. Has anyone tried the Rodial Bum Lift? What did you think?

    Lex

  6. Jessica

    Alexia, Rodial doesn’t work either. There isn’t a single cream on this earth that actually reduces cellulite. Only a genetic re-jiggping will do that. Kate Shapland’s list of dubious products includes both.

    BBB, funny the Daily Mail says it was a ‘best’ of 2009. It made it onto my ‘worst’ list of the year in review 2009: “ADONIA LEG TONE SERUM – YOU. CANNOT. RID. YOURSELF. OF. CELLULITE. WITH. A. SERUM. But if you really believe it’s possible, then send me the $100 instead and I’ll send you a jar of something that’s equally effective. Like taking candy from a baby…”

    Grace, I wonder the exact same thing. Where are the double blind trials for Adonia?

    And hiding behind an anonymous nasty comment just reveals the bad character (and probably bad business practice/lack of ethics) therein. Oh, the irony.

  7. Style Mews

    now thats bad.. and they question blogs as legit sources of info tutut!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover more from British Beauty Blogger

Subscribe now to keep reading and get access to the full archive.

Continue reading