A call out to brands on behalf of the Make A Difference Team is one of my favourite annual posts to write. There is always such a wonderful response and it’s always heart-warming to see the beauty industry really pull together for such a special reason.
If you’re not familiar with the Make A Difference Makeovers, they’re run by beauty industry insiders (beauty journalists and PRs mainly) who work with young homeless women to boost self-esteem and confidence. I think when you’re alone and at your lowest ebb, it’s a rather wonderful thing to know that someone really does care. Homelessness is a huge issue – to be homeless at Christmas is even more poignant. Make A Difference ensures that each young woman has a bag piled high with everything from functional products such as shampoo and body wash to beauty treats – when you don’t even have your own toothbrush, you can imagine how wonderful – and useful – it is to get a bag bursting with everything you need. The team works throughout the year on events but this is the one time they ask for further help.
So, the practicalities:
If you are a brand and you’d like to donate some products or have over-stock from promotions, these should be in like multiples of between 50 and 250.
Products need to be delivered on 9th/10th December.
Email me Britishbeautyblogger@gmail.com using ‘Centrepoint’ in the header and your email will be forwarded immediately to the team who will follow up.
After this time, the Make A Difference team get together to pack and deliver all the bags to Centrepoint so each young woman has a bag in time for Christmas.
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