Do you ever wonder what the heck goes on at Avon that it seems to plough through CEOs more than any other beauty company I can think of? It’s just been bought by Natura, same Brazilian company that owns The Body Shop, so perhaps that will offer some stability. So far, Natura seems to be doing a great job with TBS – including banishing face wipes from their shelves – if they can offer the same for Avon maybe it can turn its fortunes. Despite the fact that Avon rarely enters my beauty world it’s been sold for $2bn so clearly it doesn’t do so badly in sales.
There is a lot of beauty brand shopping going on right now. One of my favourite hair brands, Christophe Robin, has been bought by The Hut Group. My heart sank a little because some brands in Hut ownership don’t get the love they deserve – Mio is one, Illamasqua is another. THG also owns Espa and Glossybox, as well as several online beauty retailers such as Mankind, Beauty Expert and Look Fantastic.
Bad news for MUFE fans – it’s gone. This is surprise news but thinking about it, despite Make Up For Ever being one of the most coveted brands while it wasn’t here, it never lived up to expectations when it was. Personally, I think it arrived at exactly the wrong time – there was too much competition and without the right support, MUFE just didn’t shine in the marketplace.
ThisWorks has also been snapped up recently – by a Canadian CBD (cannabis) company, Canopy. This makes perfect sense as a ready-built brand ideal for conversion to the CBD market which is set to rocket. Pretty soon it won’t be lavender pillow spray sending you to sleep…
Goop’s Wellness Summit arrives in London – at £1000 for a day ticket. If you’re gulping at that, the ‘weekender’ ticket is £4500. That’s a lot for tips on how to steam your vagina.
Boots is set to close up to 200 stores – I’m no fan of Boots but this is awful news for many employees and for rural communities where Boots is the only reliable place to get a prescription cashed. Although, it’s slightly odd that they’ve invested heavily in taking Fenty on and have revamped their beauty offerings across many stores. CYO, their fairly recently launched own-brand MUA and MUR competitor brand looks scheduled to go.
Beauty product recalls seem set to rise as going as ‘clean’ as possible poses plenty of formulation problems especially when you start messing with the preservative angle. While it appears on the surface that getting rid of parabens (and similar) is a great idea, the more you cut out, without the right formulas, the more you risk. Herbivore Botanicals had a recall in March of their Pink Cloud Cream which grew mold, and most recently, a US styling gel (La Belle) failed testing for safety. If you’re using ‘clean’ skin care, bear in mind that it needs more home care than most if it doesn’t contain the right preservatives to prevent bacteria forming – keep it cool, well out of sun, and use it up within the time stated.
Trend watch: Menopause Beauty Marketing. Waiting for the slew of brands hopping on this trend to ensure that if you’re actually welcoming the menopause and looking at the positives you won’t be for much longer. Despite the ‘findings’ of dermatologists that menopausal skin – wait for it – DOES need special products (I’m absolutely unconvinced), please remind yourselves that there isn’t anything needed that isn’t already available without the meno tag.
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