I’m not a fan of mineral make up – I find it drying and deadening on the complexion. I’ve recently tried Nvey, snapped up by beauty giants Sephora, and still can’t raise a jot of enthusiasm for pots of dust that you can’t even breathe near unless you want it splattered all over your clothes. However, a recent stop at the bareMinerals counter in Selfridges did make me realise that I am the exception to the rule. After chatting to the counter staff, I came away thinking that the key to succesful mineral make up is to apply it properly; have a make over (or make under, as they do at bareMinerals), and actually learn how to get the most from it and how best to apply. The make up artist told me a lovely story about a teenage boy with terribly red and angry skin braving Selfridges on a Saturday for a make under, so desperate was he to conceal his skin problems. Absolutely delighted with the natural looking concealing effect, and the fact that the minerals didn’t irritate his skin even more, he felt confident enough to go out that night – something he hadn’t done for months. And, the counter has a testemonial book full of glowing endorsements from happy punters. So, it really is just me that doesn’t get it, I think.

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