A big congratulations to the B. range at Superdrug who scooped their first award last week at the Cosmetic Business Awards. Because I work with this brand, I’ve seen first hand how passionate the team behind it are and how much it means to win anything in this very crowded beauty market. Well done, B!
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I’m on the look out for a new foundation, so I’ll give this one a look. Congrats Superdrug. I love your Optimum skin care range.
I use the anti-ageing foundation.. I love it; just as good as anything at double the price. x
From all of us at the Cosmetics Business Innovation Awards please pass on our congratulations to the team at B. The brand was a worthy winner in a hotly contested category and for the judges, it really summed up innovation. The beauty industry can lack inspiration but this brand shows how quality and innovation doesn’t need to cost the earth. Well done!
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