This is a feature from the ASA (Advertising Standards Authority) that every blogger and PR – and social media agency – should read, spelling out very clearly where the responsibility lies with posts that are paid for but not declared. Interestingly, the brand ends up in more hot water than the blogger does, although the blogger would certainly be named. Hopefully, this gives bloggers a leg to stand on when they’re being asked to accept money but not mention that the post is sponsored. And of course, if there are any bloggers and Tweeters that think it isn’t important to declare and that it won’t matter, it seems clear from the statement that others think differently and pretty much have a hot-line to the ASA reporting bloggers for non-disclosure. Eek. So, if you haven’t done your disclosures, now is very much the time! The feature on their site is HERE.
I’ve been emailed several times about an SMA that is ‘unable to offer a sponsored post, but would like to send £30 as a gift.” This is still a sponsored post! #justsayin
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