No.7 Lift & Luminate #AD
Let’s rewind the clock to 2009 when a BBC documentary discovered that Boots No.7 Protect & Perfect Serum was the only one from a range tested that showed a positive and beneficial effect on the skin. Remember the queues? That stuff was like gold-dust!
What was special at the time was the testing. Horizon put all sorts of creams and lotions through some intensely rigorous scientific testing for the programme. I should point out that the ‘independent’ test is crucial here – products were put through science rings and hoops that most ‘tested’ products don’t go through. In other words, the documentary went the extra mile, Protect & Perfect came out as the star of the show and thousands of women happily bought it and remained loyal to the range.
Subsequent range expansions have also proved that Boots is serious with their skin care and subject to similar levels of scientific testing. Lift & Luminate Triple Action Serum is the UK’s No.1 serum brand and targeted towards ages 40+. You will very likely have already heard of Matrixyl 3000 Plus ™; a blend of peptides with scientific backing and known to have obvious effects on protein collagen, and the key ingredient in Lift & Luminate Serum. Bottom line is that collagen is what keeps skin looking plump and if it’s plump, there are less obvious creases on the skin surface.
Boots has revamped the entire No.7 Lift & Luminate Triple Action (HERE) range to include all the crucial ingredients found in the serum (you can add hyaluronic acid and Vitamin C, Hibiscus extracts and a dash of Indian gooseberry to the tick list) so the range is entirely complementary. I guess you could say it’s complete – hydration, firming, brightening and smoothing are all covered. You can use one without the other, but in this instance, the products are fully supportive and better together. The collection includes a UV Day Cream (£24.95), a Night Cream (£24.95) and an Eye Cream (£17). I’m surrounded, as I write, by creams that are SO expensive, they make my eyes water, so what seems like a toppy price list for Boots actually compares favourably with many products that haven’t been through even nearly the level of testing that the Lift & Luminate range has (even more so when they’re on a 3 for 2 as they are right now!). I think we’ve got very used to mixing and matching our beauty products or just using products piecemeal, as and when, but there is a lot to be said for using beauty creams that were built to compliment each other which is exactly what you’ll find here. I’ve noticed that lots of people I follow or who follow me are looking to change their skin care regimes – a new year’s resolution for some – and if you fall into the 40+ age range, Lift & Luminate has all bases covered for a complete regime where each element works well with the others.
I have five full sets of the range to give away, so you could end up trying it out for free – I’m with 9 other 30+ Bloggers on this one so you could join in on feedback time, in approximately 4 weeks. Just leave me a comment under this post – I’ll take the first five (UK based) responders. I’ll drop you an email and ensure that the collection is sent to you.
I’ll be having a conversation with the brand going forward regarding the use of the words ‘crows feet’ on the packaging – I am pretty sure they mean SMILE LINES! Nice things you don’t necessarily want to see too much of, but your face would not be yours if they weren’t there at all. However, there is a lot of pleasure in having glowy, hydrated, smooth and fresh looking skin and that’s not age-relevant – all women want that – and the ingredients are targeted in this range so that they work better and more effectively on older skin.
I’m putting one of my dearest friends to a 4 week challenge on the entire No.7 Lift & Luminate range. We go on long, rambly dog walks together through rain and shine every week without fail so I’ll be able to see for myself exactly what it’s doing. The thing is – we fall about laughing on these walks doing exactly the thing that creates expression lines and it’s wonderful. I would not want to eradicate one moment of giggling from these walks but softening the effects? Yes, in for that!
Beauty bloggers putting No.7 Lift & Luminate to the test are detailed below so you can click to see who’s taking part and how they’re getting along. If you’ve got any questions on Twitter or Instagram about the range, please use the hashtag #bettertogether so I can easily find you.
Hayley Carr londonbeautyqueen.com
Kate Marten katelouiseblogs.com
Tracey McAlpine fightingfifty.co.uk
Alex Garman Iheartbeauty.net
Louise Woollam getlippie.com
Lisa Barrett glowology.co.uk
Fritha Strickland tigerlillyquinn.com
Jo Middleton slummysinglemummy.com
Sareta Fontaine kikiblahblah.com
*all products are sent to me as samples from brands and agencies unless otherwise stated