Beauty Beneath #AD

When I was a child, we were rather obsessed with what the future might look like – apart from white space suits and robots to drive us around, one of the most common suggestions for the ‘future’ was pills as food. So, while our lovely, delicious food hasn’t, thankfully, been turned into three pills three times a day, it does look as though this is the future for skin care. And, we didn’t see that coming!

For several years now, skin care supplements have been available (and I’m a big fan, as you’ll know if you’re a regular reader), but we’ve only been on the edges of possibility. A beauty supplement is seen as a belt and braces option without the idea that ingestible skin care carries the same weight as topical.

New skin supplement brand, Beauty Beneath, asks us to fast forward to 2026 with the help of The Future Laboratory (who knew that ‘futurology’ is a thing) when hyper-personalised cosmetics, immersive experiences and biofeedback apps play a part in our beauty routines. Imagine a supplement built on epigenetic testing that can re-active elasticity genes, for example. The Future Laboratory predicts that in the next decade artificial skin based on our DNA will be used as an interface, transmitting information about hydration to a monitoring device. So, if you thought Pokemon Go was just one more app you don’t need or want, just you wait! Joking aside though, data that enables you to adapt your skin care requirements to geographic or climatic needs is clearly going to be useful.

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Back to Beauty Beneath. Founded by a group of skin scientists and nutritionists, the supplements are designed to work as skin care – so the complex plumps out the skin from the inside. With oral skin care predicted to be commonplace within the decade (I can quite see that this will be true) you have the option to be smarter from the get-go about how you look after your skin. Whether it’s skin health that’s your focus, or skin texture, or even both, there’s no doubt that the Beauty Beneath supplements have very specific and targeted skin beneficial ingredients. What’s more persuasive that The Future Lab’s predictions may well come true is that Beauty Beneath is being positioned in retailers alongside topical skin care. Currently, skin supplements sit with all the other supplements. The more we see this combining of topical and ingestible, the more we will connect the dots. It’s also an economic fact that the supplement market value is expected to rise by 70 billion pounds between now and 2020.

So, I can list out what’s in the Beauty Beneath supplements – you take two daily; one small and one slightly bigger than I’d like!

The cost for this regime is £39.99 for one month’s supply, but Boots have it on offer at £29.99 HERE.

Remember when serums were new and unexplored? And how so many of us have embraced a serum into our skin care routines as standard? Well, it’s not such a stretch to imagine that a beauty supplement will sit as an ingestible serum, if you like, seamlessly making its way into our beauty regime. I’m completely a skin supplement convert and I’m all for stronger, more resilient skin that looks and feels plumped and soft. And if it’s as easy as a couple of tablets, I’m in on this one.

Then again, I thought I would be being driven to Tesco by a robot by now.