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I spent yesterday in a sea of test-tubes bursting with the latest and greatest ingredients for the cosmetics market. Whether it’s new peptides, new pigments, inventions or ideas, it’s all here. I’m not super-sciency so I was pretty much out of depth the minute I stepped into the cavernous hall brimming with colour and activity, but did manage to get my main interest of make up into a manageable chunk! I met a journalist friend in the press room who said she was also rather overwhelmed by the sheer volume of stands.

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An event like this is for serious trade – it’s not really for people like me so I couldn’t easily get on any stands for fear of being in the way of a potential customer for the supplier, so the best I could do was just try and absorb the information around me.

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I found my happy place at The Make Up Bar and at the Mintel stand, both showing new and interesting makeup products, some of which I hadn’t come across before. The Make Up Bar had strong micro-trend indications for 2019 from BASF – Haven, for example is about enhanced nudes; a quieter look in amongst the bustle. Think glossy shadow sticks in washes of pink for this trend and calm colour palettes like the one below.

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Another micro trend indication is Masterpiece – the blending of beauty, art and cutting edge formulas. For this trend, a new ‘glass gel’ is the ingredient to look out for as well as metallic powders.

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I have actually seen this product before – I ordered one from Korea a few months ago, but it hasn’t made it to mainstream yet. It’s basically a high pigment powder that can be used on eyes or lips (or even cheeks) that turns into a creamy liquid when it hits the skin. At the show it was called Tutti Frutti Make Up Powder. Technical details are that 60% of water is trapped in hydrophobic powders that give an instant water release when applied. Hemispheric beads are coated with organic treated pigments and rice starch ensures long hold. I would love to see more of these products. I did see a face powder in this kind of formula several years ago, but the brand despite it being truly cutting edge technology, decided not to go with it.

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I think these mattifying powders made from fruit fibres – apples and oranges (and oat) – were some of the most exciting things: I love the talc alternative of minute fruit fibres. As you might imagine, there were a lot of products targeting the current and emerging trend of anti-pollution. That’s not going away any time soon!

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The next thing I can see being huge in beauty going forward is bio-degradable glitters. There were at least three stands bringing this concept forward.

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When you wonder where am existing product can be taken next, this is the place to find out. I saw several existing products in their next-gen format, such as this cushion foundation and moisturiser all in one compact.

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Next gen on the lip oil concept is plumping lip oils. This gorgeous bowl full of lip oil was one of my favourite things that I saw.

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Peeling milks look like they’re going to happen!

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Guess where the sheet mask trend is going? Straight on your head! This is a sheet mask for hair.

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I’ve seen this before from Tony Moly because I watch everything that brand does – but haven’t tried it yet.  It’s an overnight ‘Sleeping Pack’ for hair that you apply to half dried hair. You wait til it’s dry and then go to sleep – hopefully getting a big hydration boost. The best thing is that you don’t have to rinse it out the next morning. It’s hanging about on Ebay and in Ulta if you fancy it.

I also spotted products such as a nail polish/nail strengthener hybrid that is proven to stimulate synthesis of hard keratin by as much as 51%. If you’ve had your nails well and truly knackered by gel nails or even illness over the years, this sounds like a blessing – I’m hoping the nail brands are all over this and I don’t see any reason why it couldn’t be incorporated into gels. I also saw the ‘jelly’ concept re-emerging with jelly eyeshadows, so it will be fascinating to see, come 2019, how many of these concepts have been bought by beauty brands.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.