Armani Urban Gorilla Red

The season’s coolest lipstick has launched. Reason for a gorilla? The new London Armani pop up store with a replica of Giorgio Armani’s giant resin gorilla he keeps at his Milan apartment. Apparently, he’s called Uri and came from a movie set.

Armani Urban Gorilla Red

Although the Armani Beauty collection is already masterful at reds, this one has a blue undertone and is intensely pigmented; I still have a stain on my arm from swatching several hours ago.

Giorgio Armani Box, Covent Garden. London

If you’re in London this weekend, The Armani Box is at 60, The Market Building, Covent Garden. Inside, there’s a connected mirror which takes a personal video of your makeup lesson so you can recreate your look at home and a photo booth. If you don’t fancy Urban Gorilla, which is exclusive to the Armani Box, I’d highly recommend the Lip Magnets for locked down colour.

Armani Urban Gorilla Red

The Armani Box is open Monday to Saturday 10 til 7 and Sunday 12 til 6.

*all products are sent to me as samples from brands and agencies unless otherwise stated