Maybelline Vivid Matte Liquid UK
Maybelline Vivid Matte Liquid UK

The most asked question of the last two weeks is when Maybelline Vivid Matte Liquid launches in the UK. I’ve got word now that it’s May (although look out from April because sometimes retailers go early). I’m so impressed with this – Mr BBB brought me one back from the US and I gave it to my friend Gemma because a) I don’t wear mattes and b) it was too bright for me. It lasted on her throughout the entire dinner (I’m making it sound like a banquet there.. it was pizza!).

Maybelline Vivid Matte Liquid UK
Maybelline Vivid Matte Liquid UK

I’m missing a couple of shades but this is our UK line-up and they’ll retail for £6.99. If you are a matte lip lover, you will adore these, I am certain of it.

Maybelline Vivid Matte Liquid
Maybelline Vivid Matte Liquid UK

Shades from bottom to top : Nude Flush, Berry Boost, Rebel Red, Nude Thrill and Orange Shot. They look a little sheeny in the swatch because they haven’t ‘dried’ yet, but when they do, they aren’t the kind of matte that looks bone dry – it’s more of a velvet finish I’d say, and the texture truly stays balmy – if you did a blind test, there is no way you would put the feel of this formula as a matte lipstick.

Dry Swatch
Dry Swatch

I’ve just popped up this dry swatch – what I realise with these mattes is that it requires the mwah movement of lips to flatten out the shine and a certain amount of air drying. So I’ve muddled them about with a brush to try and replicate but you would get more colour intensity on the actual lip.

*all products are sent to me as samples from brands and agencies unless otherwise stated