Holika Holika Gudetama Lazy & Joy Jelly Dough Blusher

Well, hello there! I think you really have to be in the Sanrio Zone otherwise Gude Tama (Lazy Egg) and the whole Lazy & Joy collection is pretty much inexplicable. Japanese brand Sanrio has a whole stable of characters – most famously Hello Kitty – and Gude Tama is one of the more recent, and successful ones. So much so that Holika Holika has joined forces to create an entire beauty collection. It’s very Kawaii.

Holika Holika Gudetama Lazy & Joy Jelly Dough Blusher

It was more the concept of Jelly Dough as a blush format that appealed to me although I can’t resist anything of this nature. Trawling through Japanese reviews of the product though, I did learn a new term that I LOVE – Pikachu Cheeks! When your blush is just a little toooooo much.

Exhibit A:  Pikachu Cheeks
Holika Holika Gudetama Lazy & Joy Jelly Dough Blusher

The texture is indeed ‘doughy’ – it has a bit of spring to the touch but at the same time is quite solid in a nominally creme to powder format. I’d never use the sponge to apply – I really think that would cause those aforementioned Pikachu Cheeks – so instead I used an oval brush and got a good distribution and blend of the peachy pink shade.

Holika Holika Gudetama Lazy & Joy Jelly Dough Blusher

I’ve swatched at intensity here but obviously it blends out to a milder, more diffused look that’s very pretty. I bought this on Ebay for about £13, really pleased to have it because it’s just a little smile-maker even if I don’t really get Gudetama in quite the same way as Hello Kitty. A lazy egg… nope…. not quite there!

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