Glossier Wowder

Glossier is the brand, founded by Emily Weiss, that can do no wrong right now. It’s seen the future of less is more and is slowly but steadily owning the space before many brands have even realised that tipping the end of your nose with metallic highlighter is dying a shiny death before our very eyes. Wowder is a mattifying blur powder that’s taken its packaging inspiration from Asian brands and banished loose powder puffing everywhere problems by trapping it under a micro-net a la cushion foundations.

I think to be honest I would have liked to see a powder puff in there to really ensure no powder escape but on the whole it works very well. This product is certainly a test for someone like me who hates powders, but I really have to admit that it does do that ‘perfecting’ thing very well – there was a clear difference on one side of my face to the other side with no powder. The Wowder side looked smoother and more even, and while I can feel I have powder on (because I’m super sensitive to the feel of it which is one of the reasons that I avoid it) my skin doesn’t look dry and dull. It’s actually very silky feeling. There are three shades – Rich, which is the deepest shade (below), Light/Medium (below), which is pictured next to Rich and the one I tried on my skin, and Dark/Deep, slightly lighter than Rich.

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One of the most impressive things about Wowder is the last – I felt it stayed pretty much all of the afternoon/evening that I wore it. I’m never going to be a powder fan, but if you have shine or you like a matte look to your complexion, it’s definitely up there with the best I’ve ever tried. I’d love to know the secret to a good powder – in theory they’re pretty much all made of the same thing but Wowder, rather than being standard talc is actually made from Kaolin Clay and light reflectors wrapped in Vitamin E – hence mattifying without drying (although I didn’t notice any light reflecting!). Glossier ships to the UK – Wowder is $22 (HERE), but if rumours are true they’ll have a UK store soon.