Alaia Blanche Fragrance
Alaia Blanche Fragrance

Don’t ask me why but I really wasn’t expecting much from the brand new Alaia Blanche Fragrance – I don’t really have any reference points for it, I guess, so wasn’t exactly excited. However, as is the way, it turns out to be exactly my kind of fragrance! I wish at this point I had lots of flowery words that fragrance writers are so skilled at – but my first thought on it is how much like Chanel No.5 it seems to be to my nose. It’s all of that big powdery sweetness at first blast, but it very quickly turns in a different direction with almonds and heliotrope.

Alaia Blanche Fragrance
Alaia Blanche Fragrance

The finish is vanilla and musk but the overwhelming notes that I can pick up are those of heliotrope which I’m not usually a fan of. I’m surprised how quickly Alaia Blanche Fragrance changes on the skin – what you start with is not at all what you finish with. Although the Heliotrope flower is a vivid purple, for some reason this fragrance makes me think of yellow. Eventually, I get the vanilla and musk which I quite like but no part of this fragrance is as good as the initial burst.

It’s for you if you love an intriguing scent – one that changes through the day and becomes a skin-like scent from a powder start. I think it’s rather exciting. The fragrance is created by Marie Salamagne and costs £42 for 30ml. You’ll be able to find Alaia Blanche Fragrance more easily from next year when it will be available nationwide, but for now, Harrods is where it resides (in store, not online). 

*all products are sent to me as samples from brands and agencies unless otherwise stated