I’m not sure whether Rimmel has just redesigned the packaging for this foundation that launched last year or reformulated because images I’ve found come in this plastic tube, whereas the sample I have is in a glass bottle. It could also be that it was a US launch in plastic but UK in bottles. But, whatever, a foundation that claims to last 25 hours is making a very big boast. And, to my mind, is very probably relying on the fact that so few people will actually test it out to full capacity, that it won’t be particularly proven either way. But, in the interests of proper testing, I have worn it 25 hours straight – actually 27 hours.
Coty (who own Rimmel) claim ‘to wake up your make-up for up to 25 hours with a hard working formula with two main active components. It benefits from a revitalizing mineral complex to energise overworked skin and feaures moisturising Aqua Primer so skin feels wonderfully hydrated all day’. It also claims to be non-transferable.
So, I put it on at about 2pm yesterday and am still wearing it now…eek! Of course, because I am not the dedicated blogger I should be, I just wasn’t prepared to stay up all night so the test did have to factor in a night’s sleep! In fact that proved the non-transfer claim beyond a doubt because there was not a trace on my pillow the next day. The foundation actually feels rather different to other foundations in that there is a very slightly waxy finish to it – you can definitely touch feel it on your skin. It evens out skin tone and gives a good glowy finish. My skin didn’t feel stifled in any way at all and the following morning I could still feel it was there with my fingers. That said, although I could feel it, it certainly didn’t keep its finish all night and I could see where it had worn away (although I do have to state there is no claim from Rimmel that if you spend the night with your face in a pillow it will stay!). However, there was definitely some coverage left. And now, at 4pm the following day, there is also still coverage although not to the same intensity as when I first put it on.
So, the upshot – it does live up to claims of lasting 25 hours and its ability to remain transfer resistant is impressive from the get-go. If you are ever planning an all-nighter, go for it; I’d easily recommend, but let’s face it, unless you are a real party girl it’s never going to get a regular for-purpose outing! All in all, I like this foundation a lot.
Of course, there is a downside, and that’s the colour choice – for the UK, only 6 shades. If your skin is black or Asian, forget it – you’re absolutely not included, which is somewhat shocking. Rimmel, you need to sort that out.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
14 comments
wow, now that’s dedication! I guess this requires an oil based makeup remover to remove?
Six paltry shades? White people come in more shades than that, let alone black/east/south asian/mixed race skin tones. Screw you Rimmel.
You were extremely dedicated to leave foundation on your face for 25 hours, I’d have cracked after like ten O_o
:-O
This shocks me! I’d never wear my makeup for that long!!
You’re right, you’d have to be a real part girl to need that amount of mileage out of your foundation hehe.
Nice dedication to the review. I like it. *thumbs up*
x
Clever Rabbit Beauty Blog
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Terribly naughty of Rimmel to not cater for Asian or Black skin tones! Tch tch!
Not sure I’d want to keep foundation on for more than 12 hours, let alone 25, so I’m….. not bovvered??
Sour grapes? No.. but when will mass market cosmetics companies take on board that mass market by its very nature means that there is a much wider spectrum than 6 shades could ever cater for.
Love that you had an excuse not to take your make up off last night…i on the other hand was just being too lazy to do so!!
I’d be interested to know if this foundation clogs pores easily – how can something stay on do long and let your skin breathe? Might give it a try seeing as it’s not too expensive – but i’m kinda nervous!!
xoxo
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Very interesting, am tempted but disgusted with the shade choice, for whilst it is disgraceful that there is no choice for black or asian skin tones for me, I find that high street shades are peach, peachier and peachiest, and being pretty pale that counts me out too.
Thanks for this Jan x
Why don’t companies concentrate on making a foundation that looks freshly applied for 8-12 hours which is what most people would like want?
Jane you are a legend, I too have been trialling this product in Oz and I am loving it, although I wasn’t as dedicated as you in leaving it on overnight I really don’t think I could, I did wear it to on a flight to Melbourne and back in one day (I’m in Sydney)in the heat of summer here, so wore it for a good 14 hours and was surprised how well it stayed on and how nice it feels on.
Sam
Not impressed with the lack of colours or even entertaining the idea of wearing a foundation for such long hours.
Big cheer for you trying it out for 27 hours. I would have cracked after 12.
Great read. Thanks.
Oooo dear… it feels like 1998 all over again, when my mum couldn’t find a Rimmel foundation to match my skin colour so I ended up with something that made me look a bit like a ghost…!
I often put of wearing foundation as It always looks so obvious that I’m wearing it. I can’t seem to find one that matches my very pinky/pale skin. Any tips or advice on how I can find one to better match my skin tone?
I’d like to give this a try! I’m not crazy for foundation. I usually just put it on a few places on my face. Sometimes I use it as concealer! It sounds like this would work well for that, since I don’t like full coverage all over my face. Thanks!
LOOOVE this post, people really do need to take companies to task on their claims (without being all ‘Weekend Watchdog’ pedantic about it, hehe!). My only comparable experience is significantly ickier- I’ve worn MAC Liquidlast eyeliner for whole weekends away at the Summer music festivals. And despite the mud, the sweat, the (limited hours of) sleep, it lasts!
I have recently bought this foundation and can honestly say whilst working in a nursery and running around after children it is a great foundation. On the downside of things i am a bit disapointed that they do no do lighter shades. My skin tone is very pale and even the most lighest one was too dark. Rimmel should definatley think about doing a wilder color range to suit most skin tones!