Okay so this is way off my normal blogging remit, but I had a go with this today, and I’m telling you – it will blow your mind! What’s more, it could very probably become the future of shopping and could have a big part to play in beauty shopping specifically.
So, I’ll explain as best I can, although when you’ve had your mind blown, it’s quite difficult to be sensible. So, you put the eye visor and headphones on and what you can see in front of you is literally a 3D world. I was shown round a house as though I was walking through it – it goes 360 degrees so when you turn your head you see as you would in real life. I went upstairs, I went back downstairs, I could see out of the windows. It was so real, that I screamed when I got too near the fire and then went round a corner too quickly and nearly literally fell out of my chair. I only stopped because I felt sick – honestly! The house was graphics of course, but imagine if it was a real house, what that could do to the real estate industry – looking to buy a house? Take the 3D virtual reality tour and see it properly.
What I’m now imagining is if you wanted to visit a beauty hall – in theory, you could do it from your sofa.. you could actually walk through, land at any beauty counter and look in detail at what they have on offer. How amazing would that be compared to the current on-line shopping availability? To *virtually* wander around, without crowds, without leaving your house and still be able to see absolutely everything? Fancy seeing what Macy’s have in store? Or Barneys? Seriously, everything we know about on-line shopping is going to change in the future with Oculus Rift.
The head-sets, initially for gaming, go on sale next year for about £100.. this isn’t even a sponsored post.. it’s just that I think it’s significant for all of us so was worth mentioning.
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6 comments
There’s the future of retail right there, interesting concept from a gamer and a beauty retailer point of view. I do really like the idea of being able to visit other stores around the world and the ability to able to shop there (anyone say Sephora?). I wonder if the quality of virtual assistants be any better?
Oh yes, Sephora! I still can’t believe that they are not here in London! 🙁
Great! If only it could substitute swatching, I’d be the first to buy it 😀
I actually spotted this on the Oculus Rift crowd-funding page a couple months ago and felt in absolute LOVE with it because although I love beauty/makeup another thing I love (which is kinda an uncommon pairing with beauty) is gaming and also playing with immersive VR experiences for my work (in entertainment). I’m so, SO excited for this to launch and so jealous you got to try it out!!
Thanks for posting about it though, I love that you’ve thought of even more uses for it outside of just the gaming industry, can’t wait to see how this will actually change our lives!
Xx
Penny
Was this the thing that made your head spinny that time Jane? I immediately thought of you when that Oculus Rift news came out last month. I remember trying to describe it to people as the time (relaying your description) and they all thought I was nuts!
yes! three days later…still felt ill!