I’ve to be honest and say that when the new NIOD Copper Amino Isolate Serum came through yesterday, my heart sank a little bit. I find skin care quite hard to explain (having zero science particles in my brain) and I knew that this one was going to be hard! So please bear with – oh and I’ve distracted myself in the pictures with a beautiful plate I was given for my birthday so don’t be confused and think the product is for poodles. It’s for humans!
So, to introduce NIOD. I think you all know that I love the Deciem brand and have met many times with Brandon, the innovator behind Deciem. At heart, Brandon is a science geek – like really, really so – and NIOD (Non-Invasive Options in Dermal Science) is his newest brand and I’m guessing it’s to indulge his love of science in beauty. NIOD is a higher price point than Deciem and so it will be available on Victoria Health and not Boots, where Deciem is stocked. As well as Copper Amino Isolate Serum, the other debut product from NIOD is Multi-Molecular Hyalurnonic Complex.
So, to start with NIOD Multi-Molecular Hyaluronic Complex which is the simplier product ot explain. This serum contains 12 forms of hyaluronic compounds in a peptide delivery serum (feels like Hylamide, if you’ve used that). The focus here is on skin plumping which, despite popular perception, hyaluronic is much better at than hydrating, although it will give some hydration. I can’t go through all 12 forms otherwise this post will end up like a homework essay, but the ones to focus on are the four HA Pre-Cursors and they offer the same function to your complexion as your own natural hyaluronic acid. The Pre-Cursors will help skin to product more of its own hyaluronic. To break down a bit, one of the Pre-Cursors, Bio-Yeast HA Pre-Cursor offers a 90.5% increase in natural hyaluronic synthesis, as well as a boost to the production of fibroblasts. Another of the Pre-Cursors, Enzyme Reacted Glucosamine Amide HA Pre-Cursor induces fibroblast regeneration by 120% and hyaluronic synthesis by 282% in 48 hours.
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So, you can see we are talking extraordinary claims. As well as the Pre-Cursors, NIOD Multi-Molecular Hyaluronic Complex contains Lower Molecule HA Compounds and Higher Molecule HA compounds. Actually, I’m interested in how bigger brands such as L’Oreal will view these new developments. If a small brand gets too big for its science boots, sometimes it’s the case that bigger brands will go to any lengths to disprove. So, we’ll see. All I can tell you is that I have never had a product from Deciem and Brandon that has failed me yet. And, although I’m at early stages of testing of NIOD, I’m optimistic.
The first thing I wanted to know is how Multi-Molecular Hyaluronic Complex is different from Hylamide (cheaper.. and I love it.. I am on my second bottle – it’s HERE) and why we’d buy one over another. The answer is this. Hyalmide was created for the mass market (affordability) and although a genius product, does not have the same level of ingredients in it, nor the technology that’s involved in NIOD.
NIOD CopperRight, so greatly hoping that you’re still with me, I’m now going to try and explain NIOD Copper Amino Isolate Serum. Here goes: The first thing you need to know is that you need to keep it in the fridge. When you buy Copper Amino Isolate Serum it comes in two bottles; one for the ‘activator’ and one for the ‘serum’ – the serum comes in powder form, believe it or not, and it’s blue. I’m not making this up! You add to powder to the activator liquid and it turns the whole lot blue. Don’t, whatever you do, let any of the powder land on your clothes because I think it will never come out, i.e. don’t mix these products in your finest white linen dress!
So, rather than focus on individual aspects of ageing, CAIS 1.00% puts your skin into a constant state of repair (not as brutal as it sounds), mimicking younger skin, which regenerates at a much faster rate than older skin. So, you’d expect an upsurge in collagen production, normal cellular division and more even skin pigmentation. Previously, to achieve this, you’d probably have to turn to peels or inflammation inducing treatments that would send the ‘repair’ signals to induce all of the above. If you’re up to date on your skin research, inflammation can cause ageing effects. Pure Copper Tripeptide-1 (blue stuff) has a hugely high concentration of copper while the activator stabilises the copper (if you leave it out of the fridge for over 24 hours and it’s not blue any more, it’s not stable and therefore not working any more).
The bottom line of NIOD Copper Amino Isolate Serum is that it boosts regeneration. There is no other formulation (yet) with the same claims using the same technology and ingredients. The price is £38 or £60 depending up on size. NIOD Multi-Molecular Hyaluronic Complex is £38, so neither of them are up there with Crem or similar.
So, that’s the round up – I hope I’ve managed to be clear. Ultimately, if you’ve used Deciem Skincare products before, you’ll probably have instant faith in NIOD products. If you haven’t, wait for the reviews to roll in – there is no reason to think that these won’t be awesome. The products have already launched HERE.
The list of products coming up for NIOD is enticing. Stem-Cell Night Time Radiance Mask (although I hate anything that cites stem cells..we’re talking skin care here, not disease cure), Ethylated L-Ascorbic Acid, Photography Fluid (love the sound of this), Plant Acid Isolate – the list goes on. NIOD is going to be huge.
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