My goodness, after fragranced bubbles for kids priced at £20 or so, fragranced bracelets and scented dressing gowns, what’s next to be suckered in for surround-smell? It seems like it is going to be scented fans. I am really not sure where I sit with these – on the one hand they seem a bit ‘fragranced drawer liner’ and yet on the other, wafting oneself in the heat of the day with orange blossom breezes really wouldn’t be too shabby.

The thing that stops this particular fragranced fan descending into scented drawer territory is that it is made by Daniel Vaudd (say it Vode), whose claim to fame is that at 23 he became the youngest ever product developer for Cowshed. He has a science background and is a trained cosmetic scientist but blends that background knowledge with creativity with perfumes. The paper fan, in traditional Japanese style, is infused with Radiantly Romantic; a fusion of Bergamot, Neroli, White Blossoms, Orange Blossom, Ylang Ylang and Jasmine with powdery bottom notes. It sounds rather lovely.

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