Okay, so now we have a very good example of taking inspiration from beauty kits and making them different enough that it’s a no compete with a brand like Frontcover. There are elements from many other brands in here but shaken up enough that no one thing is a direct copy – it’s a much better way to make your brand stand out on it’s own and proof that innovation and imaginative thinking means you can really do your thing without treading on any toes.

Nail Rock’s kits contain body tattoos, eye tattoos, nail foils and stickers and at £9.99 each, they’re fab. The three ‘books’ are Nails, Disco and Glamour and are all about body adornment.

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