Usually, I’m a big fan of M&S bath, body and make up ranges; they’re well priced and generally do the job, and recent collaborations such as Hello Kitty and Marcel Wanders have been brilliantly executed. It’s for a certain market and does pretty well for it. However, their newest collaboration is with fabulous spa, Ragdale Hall. Now you tell me how this:
could ever have translated to this?
Similar to this
As a creative collaboration, it scores zero. White tubes with pink labels do not imply, reference, inspire or infer Ragdale Hall in any way, shape or form. I’m baffled how this passed the creative meetings. But, having said that, I’ve tried the handcream and it’s a really lovely cream, making the above effort sadder than ever.
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7 comments
it looks like a range i would avoid tbh. aimed at 80+ :-/ not a good design
Absolutely agree. Would completely skip that assuming I was not the target market. Very uninspiring.
It looks like they could have done so much with the packaging with ragdale hall looking the way it does :/ at least the actual product is good!
http://www.beautiful-x-dreams.blogspot.com
I totally agree with ms Red, I wouldn’t even look twice at these products thinking they were for the older ladies!! Ragdale hall looks so luxurious and modern, in a beautiful old building. These bottles look, well boring!
Em
x
http://www.emsmixedbag.blogspot.com
Having been to Ragdale Hall a few times I don’t know how that’s supposed to be representative of them. Looks really basic/boring.
I think the packaging looks fine but the blue pool looks a bit weird, must be because I live north of Watford.
So dull. Ragdale is wonderful, and they use plenty of luxe products, so I’m surprised by this.