A BB blush, you say? How exciting.
Except, there’s nothing ‘BB’ about this blush at all. No skin care, no SPF, no concealing, unifying or evening of tone – nada. Nil BB elements at all. They just called it BB Blush.
I don’t know if it was just a bad day round the creative table but, why? Why would you do that?
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
10 comments
I think that it is just a blush that has been developed to work best over a BB cream, there are several products like this in South Korea.
There is nothing in it to indicate that it would work better or worse over any particular type of base. And slapping inch high letters across it is rather misleading.. I think consumers would assume it’s a BB in the true sense of the words, blush. x
Their “BB” cream wasn’t a BB either…
A classic example of exploiting a bit of hype, in this case BB would better stand for Blush B*******….! x
I absolutely agree about that, BB has become a real buzz term over the last couple of years. A lot of European BB creams are just tinted moisturisers, I think that some companies are missing the point. x
The BB drama aside – it’s a pretty colour!! xx
I agree. They are just jumping on the BB wagon.
I do really like the look of it but I’m inclined to agree with what’s been said above; the whole “BB” concept appears to be completely lost on a lot of UK marketing teams! Walking around in a T-shirt with the words “Kate Moss” written across it does not a model make (sadly) xx
So silly. Like the colour though – just shame about the branding!
Hm… I don’t know what to think about this. I don’t really like those slimy blushes and the colour does not satisfy me either… so nothing for me, good for my pocket 😀 but thanks for sharing with us and the good pictures!