Veiled in secrecy, the launch of Lancome Hypnose Precious Cells Mascara is now slated for 28th March on a Harrods exclusive (it launches nationwide in May). In fact, there is already a wait list for the wonder product that uses smart technology to treat and beautify lashes. Way back, when all the lash growth treatments were hitting the news, I wondered how long it would be before that technology transferred to a multi-functional mascara. Hypnose Precious Cells contains a formula that encourages lash growth by regenerating cells at the root of the lash. This apparantly helps to strengthen and thicken lashes as well as stopping mature lashes falling out too soon (ergo the thickening claim, I guess). A new brush design enables the user to get to the very root of the lashes because it is all important for the formula to reach down that far. Expect three colours: black, brown and blue. £22. Julia Roberts is the current face of Lancome.
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5 comments
They’ve already released the same thing in their L’oreal mascara. Buy that, its cheaper and its the same company, same technology.
This is exciting. I’m a bit wary (Lancome had the oscillating mascara, which was, hmmm not so wonderful). In the US, if a product promises to “change” something — skin, hair, etc., it has to go through the FDA because it’s considered a drug. Cosmetics do not have to go through the same rigor as drugs. I wonder which of those processes Lancome’s new mascara will go through–that is, does it change the lashes (like Latisse, which is FDA approved), or is more like a mascara (lower level of review/scrutiny). Thanks again for the informative post!
Looking forward to hearing more about this one – potentially very exciting!x
I too am wondering exactly how effective this can be given that it isn’t being marketed as a drug.
you know what *is* safe? Lashem, one of the few eyelash-growth products that doesn’t contain that mysterious glaucoma medicine. and it works! i swear it! i thought my sensitive skin and eyes would mean i’d miss out on this trend, but not so. so grateful to have found this product.