Now I have had the chance to look up close at this collection, there is just no doubt that it is aimed at a young market. For a start, the eye-shadow and blush are in cardboard containers, the colour of the neon-looking lipstick is barely there and the eye-shadow (£19) is safer than safe. But, I’ve changed my mind about Lancome alienating their older consumer.
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| Rose Macaron Baume and Ombre in Love in Sugar Rose |
IN LOVE is so clearly an attempt to appeal in younger consumers that there will be no confusion – I’m assuming that there will be a further collection later in the year for older consumers. There’s no harm in trying to attract new audiences for your beauty products. However, I think the collection is possibly the sort of thing your mum would buy for you when you’re 14! i.e. a lipstick (£20) that looks like a lipstick but is actually a virtually colourless lip balm and a blush (£34) that makes your cheeks look pink and innocent rather than vampy and seductive. The pop of colour comes from Jade Crush liner (£16) – everything else is lean on pigment.
I can’t get round the fact that IN LOVE is really, really pretty – almost like a plate of tempting pastel macaroons, but whether it really ticks the boxes as a collection for everyone remains to be seen.
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| Vernis In Love in Peach Melodie |
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4 comments
I’m disappointed. I thought the blush would be a really bright pop of pink which works really well for my skin tone. It’s a lot softer than I like it to be. Guess I can skip it.
Maybe ‘In Love’ is their teen branding offshoot? I agree that it seems to be for a girl whose mom is buying her her first makeup.I hope they are going to have another campaign with Daria Werbowy. They don’t use her enough.
I really hate it. I’m 25… Maybe borderline too old for their target market here but really..ths looks like cover girl or maybelline style. I would not pay lamcome prices for this collection. The whole look is very Sweet Sixteen. I buy Lancôme for quality and a bit of luxury at a reasonable (vs. Tom ford, guerlain and co) price. Don’t see either of those selling factors here for me.
Sorry but who in their right mind spends £20 on a lipstick for a teenager?
Ali
I had a look at this today in Boots and whilst the packaging is very pretty and it did catch my attention on the counter……I am just not impressed! I agree with all of you and it seems to be aimed at younger women. The lipsticks are extremely sheer and whilst look nice in the tube, I think they would disappear from your lips in minutes!! Ah well, I am sure there will be other brands bringing out more exciting lines this spring.