This brand, It Cosmetics, is being RAVED about across the US and Canada, so I had to try some for myself. Not as easy as you might think because they’re impossible to communicate with. I’ve emailed them, I’ve tweeted them – they don’t reply – ever! And, I’m only trying to ask if they ship to the UK, not asking for product! I can’t stand a brand that only talks AT and not WITH on social media… where’s the social in that? Eventually, their US PR did get back to me to tell me there is no shipping to the UK option. Gah.
However, it’s completely ringing true that it’s selling like hot cakes – my sis had a heck of job getting some in the US and got the second to last pot from Henri Bendell ($32). Infused with aloe, peptides, collagen, oatmeal and hyaluronic acid, I have to say the stuff is genius. I don’t have a great deal of facial redness so I concentrated on parts of the face, such as round the nostrils, where natural redness or discolouration can occur. It basically wipes it out. And, didn’t do a bad job on under eye circles either although there is a separate product in the line-up for that.
The cream, because of its consistency, is super-smooth on application (it feels a little dry at first), and crucially doesn’t do what a lot of concealers still do – cling to or exacerbate lines and pores. It’s so well-pigmented (but only comes in one shade) that there is just nothing left of redness or discolouration whatsoever and the ingredients will actually soothe and treat redness while the pigments cover it up. No wonder everyone is raving.
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So, unless you have a friend heading to NYC or you’re off there yourself, our nearest neighbour to this that’s available in the UK is the wonderful Dermablend, which is a fraction of the price and does a very comparable job.
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
10 comments
hello! Have you tried Kryolan’s TV paint stick’s? Although they are a foundation, it is great when used with a sponge to conceal any big scars or blemishes!
Bet this is a dream for post-acne scarring xx
Sascha, I use it for just that! It’s amazing. I have tried so many products for my acne scars, nothing comes close to this. I don’t know how it works such magic, but it does!!
I saw this at BEAUTEZINE and wanted it so much! Love the result on her. Unfortunatelly all shops that offer IT Cosmetics don’t ship the overseas.
Aggh i need this in my life!!
This sounds incredible! Another product I have to get my hands on!
BritishBeautyAddict
I’d love to try this, hope I can grab some in the US in a few weeks! It’s truly bizarre when even very established American businesses refuse to ship outside their own country: it’s the 21st century and we’re just across the sea, not another planet! Madness, right?
This is pretty fantastic especially as I have redness/acne scars on my cheeks. It hides everything wonderfully and it doesn’t break out the skin. For those with access to the US, it can also be purchased through Ulta and Beauty.com. It’s a must have!!!
I can’t rave highly enough about the It products I have. The CC cream, bye bye under eye and Redness cream are amazing. I am so bummed to hear they don’t ship to my international friends! Maybe I can be an international shipper for them?! lol
You can buy it at skinstore.com (a US site that ships to the UK).