H&M Smoky Eye Palette
H&M Smoky Eye Palette

I bought this little palette the other day when I was in H&M – it was around the £3.99 mark I think – because I wanted to get an idea of their new make up offerings. I know that it’s not brand, brand new but their old stuff was so awful, I was curious to know if the new is any better. And, it 100% is. You know, if I was a luxury make up brand right now, I’d be very worried. Budget beauty brands are really taking a hold because they’re able to make very good quality products, simply packaged, in high quantity (bringing the prices down) and it’s only a matter of education via blogs and other channels and soon, I think, there will be a shift.

Nothing at all can replace my lovely Chanel or Dior, for example, but you do have to ask yourself why you’d spend an extra £30 or more on exactly the same end result. I don’t know.. I rather feel that’s a decent pair of shoes worth of difference. If you’re all about the results rather than the wrapping, it doesn’t seem to make sense not to expand your beauty stash with budget brands such as Makeup Revolution or Collection and now H&M.

Not all budget brands are equal – there is still a big variety of quality; hopefully blogs can lead you through the trial and error and flag up the ones that give results. The palette above is called Smoky Black but I noticed they had several colour-ways.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.