So, 2016 has been, let’s say, testing. World events have left me feeling uneasy and a little bit fearful if I’m honest, and I am certain I’m not alone in that. Things have been, and will continue to be, scary and sad. When you’re encapsulated in beauty world, it’s easy to look as though nothing outside it creates any kind of ripple, but it does. At the very least, it’s good for sobering the mind when worrying pointlessly about whether you have enough Instagram followers. At the worst, it’s an impotent, empty feeling that makes me want to physically bind my children to me and never let them leave the house.
In social media world, things have changed again – I am sure that I say every year the blogosphere has ‘changed beyond all recognition’…but the past year takes it! Being frank, it’s brutally and unpleasantly competitive, horribly clique-y and actually pretty dishonest across the board. I have never felt more on my guard in my life than in the past year. So, obviously, all that has to go in 2017! I’m not game-playing, strategizing or competing nor being unwittingly drawn in to doing so going forward. What happens with the site, happens. If I went into every little detail of the competitiveness of social media and the weirdness of beauty world this post would be a mile long, but it’s not pretty to see and it’s uncomfortable to be part of at times. The elbowing up the ladder is shocking – but you can fall down a ladder as easily as you can slither up it and I’m saying no more!
The problem with social media in general is that all but a handful feel they’re failing. Very far from being the ‘real women’s voice’, social in beauty is utterly unreal; sometimes inspirational, often aspirational, mostly unattainable and very regularly completely destructive. Being introspective, making your on-line world all about ‘Me’ is a one-way ticket to confidence issues that will hound you all of your life. Not enough likes? Fail. Brand missed you out of a campaign? Fail. Not on the ‘press’ list? Fail. Camera not good enough? Fail. No matter all of the successes, any one of those and a million other permutations sets you back on the fail path. I do not know what we are setting women up for in the future but I do know that very few are taking responsibility for it right now. And, it all just has to play out.
On the up (sorry, there really is an up, but once I start a social media commentary, I find it hard to actually shut up!) beauty world is slowly becoming more inclusive, more democratic, more affordable and more creative. As a beauty consumer, forgetting anything social media for a moment, your time is now! We are awash with affordable brands that open beauty out to everyone and do such a great job with formulas and colours, we are seeing more and more indi brands emerging with clever, shifty colours that are exciting and more-ish. We have more choice than ever to be discerning, to choose with competence, to be a shameless beauty lover.
It really was not so long ago that ‘liking lipstick’ was considered fluffy and banal: brands have learned so much from blogs about women and beauty. That we don’t all love unicorns and bunnies (I do, and I’m not sorry), that it’s possible to have intelligent opinions and like mascara, that you can be a feminist and exercise your choice to wear pink blush, that we don’t need help from an ‘expert’ to choose a gloss, that we’re not stupid or vapid for strobing, that we’re decision makers, label readers, educated consumers, confidence builders, tough judges and deal breakers. Pretty cool, hey? If you ever think for even a second that a brand holds you in their hand – they do not. It’s quite the opposite. As a body of beauty lovers, we’re holding all of the cards – the entire flipping deck.
So, more of that for 2017 please – more consumer focus, more cutting through the marketing BS, more honesty, more integrity and a bit more beauty on the inside of the industry too.
All of the joy of blogging comes from interactions – I had some really wonderful Christmas messages that reinforced that there is a purpose and a point to all this (because I need reminding from time to time!) and there is a bigger picture playing out. BBB isn’t about me, it’s about you and that’s why it matters.
I’ve had a strange 2016; some great campaigns that I’ve been more than proud to be part of, some wonderful events and trips where I’ve really learned something, masses of fun and laughs, and I’ve had my hands on the world’s most beautiful products. On the flip, I’ve met people who aren’t what they seem and fallen for it (that won’t happen again), I’ve found some brands to be unworkable with (and glad to see the back of them) and I’ve been at breaking point from the volume of expectation – oh and let’s chuck in nearly choking to death one more time so you remember to check how to save yourself if it happens to you.. Taking more down time in 2017 is absolutely crucial – it’s nearly year 9 for BBB; no wonder I’m a bit bloody knackered!
So, you know that I’m thankful to you, and wish all of the good things for the New Year for you. If you stick with me, we’ll tackle an uncertain 2017 together – bring it on!
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
15 comments
Great and honest post Jane. So refreshing to hear that you’re not ruthlessly obsessed with “growing your brand” like others seem to be, more concerned with putting out interesting content. l love reading your posts not just about products but about the beauty industry too and yes just because we get excited over blusher and mascara (and a thousand other products!) doesn’t mean we can’t also care about issues like equal pay for all too! Looking forward to reading all your 2017 posts, happy new year!
thank you so much xxx
Thank you for all your wonderful posts last year. I look forward to more of the same this year. Happy new year Jane
Super post. Always find your industry insights fascinating.
Looking forward to reading the blog in 2017.
Happy new year and thank you for standing firm with your principles against companies wanting something for nothing, for being honest about products and their effects and when it’s not worth spending the money, as well as being a fun and interesting read.
Over the past year I have become increasingly disillusioned with most beauty bloggers as I just don’t feel they are reviewing things impartiality. Your blog is the only one that I can tell does give honest reviews and opinions. You are also the only person that talks about the shenanigans behind the scenes.
Keep up the great work.
All the best for 2017.
Happy New Year Jane!!! I agree with all you have said. Although, I never had the chance to climb up the ladder! LOL I pretty much have given up any hope.
You do a great job in what you do which is blog honestly.
I am one of the few who probably doesn’t have an Instagram account because I can’t be bothered. If I got one, I would have to hire someone to maintain it just like all those people who have a social media management team. I wonder if tweens and teens know those insta-celebs aren’t doing social media themselves. Besides, Instagram isn’t instant, it takes at least 2 hours prep and millions of shots to get that perfect-shot-only-to-be-photoshopped-by-the-app photo.
I am scared too but it is not because of the beauty business. It is because I live in a country that will be run by Donald Trump!!
I look forward to reading your blog this new year of 2017!!!! ❤️
I do my own Insta.. my own everything in fact (except tech where I have the wonderful Thom to help and Pinterest and Jayne organises that for me)..it’s all such a big subject but I’d rather be authentic and a bit crap than have someone else do everything! I can’t quite see how you can get the pleasure of interactions unless you do it yourself. The nicest thing I do is talk with other women – like yourself who I’ve ‘known’ for years.. there is literally no point otherwise.
Happy New Year Jane, and thank you for your work. Always readable, factual, informative about what’s going on and good on the business side too.
Jane happy new year to you too! Keep up the great work
Happy New Year. You’re one of the very few I trust, keep up the good work we all very much appreciate it x
Happy new year Jane! I cannot wait for what the beauty has in store for 2017 and I’m looking forward to reading BBB this year
Happy New Year Jane. And thank you again for all your work – you’re one of the few authentic, knowledgeable, fun-loving commentators on the beauty world and all power to you x
Happy New Year Jane, thank you for your honesty in reviews and not being a lap dog to the industry.
Thankyou Jane! xx Keep being you! xx And here’s to a beautiful (in its truest meaning) 2017 for everyone! Xx