Gorgeous, right? And not air-brushed. The model here is shown just exactly as she is as part of Boots commitment to improving body confidence. Tah-dah.
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14 comments
And the model is absolutely gorgeous, Boots are so great!
I never realized how much airbrushing took out the character from the face and eyes. What a beautiful model and picture. Maybe others will follow suit?
Ah I hope this starts a new trend for all magazines and media. Shes so beautiful as she is and it will give so many girls such a confidence boost!
http://bonjour-perfection.blogspot.co.uk/
The model looks great. Good for Boots. Just wish they weren’t now Swiss based.
Yay, about time!
Such a refreshing change! Amazing step forward by Boots
I think it’s great they don’t airbrush!
I’m so so pleased that other companies have followed Debenham’s example. I hope to live in a society where there will be no airbrushing and women of all shapes, sizes, colours and textures can be celebrated.
Slightly Skint Blog
Aw, I really miss the Boots magazine! None of the pharmacy chains here do any kind of decent mag. Good on Boots for not airbrushing anymore : )
I love that they are doing this. There are naturally beautiful women out there without having to make them a size 0 and virtually flawless. I noticed they started doing this a few months ago in one of the other issues.
Small steps, great news. Now it needs one of the glossies to have some balls and do the same – cover and inside too – especially FULL BODY shots – we want to see real bodies! Boots are a purveyor of health goods so it’s natural that they should be pioneering the body confidence campaign.
Simply Woman Magazine
yey! its about time, most of the models are beautiful anyway but with a photograph unedited it shows everyone their natural beauty!
fromkirstyloves.blogspot.co.uk
xoxo
Yay, this is fantastic! I think all magazines should start doing this – it should be a legal requirement I think!
emiliciastyle.blogspot.co.uk
Wow! This is actually brilliant. Well done Boots! I hope more magazine can follow in this idea.