Danish brand GOSH are hot on the heels of the BB train with a new collection of five creams that launch in September for £9.99 each at Superdrug. Skincare-wise, they contain Phytosan, an anti-ageing ingredient that helps with smoothing, plumping and reducing the appearance of lines and wrinkles (not, please note, deleting lines and wrinkles!). The colour range is good – it is colour adaptive, so you choose your nearest shade and then let it blend down to a tone-match on your skin. I’ve tested on my arm for consistency and pigment, but not yet on my face to see if the adaptive element works well. 

Pigment wise, it does give excellent coverage – almost foundation-weight as opposed to tinted moisturiser – and uses mineral pigments to achieve this. It also contains SPF15. I’ve swatched three of the five shades below. 

Chestnut, Beige and Warm Beige
Warm Beige blended on arm

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