If you think about it, adding a non-replaceable battery into the wand end of a mascara shouldn’t really make that mascara cost nearly £30. So, despite Maybelline entering the market with Pulse Perfection at around £12.99, they haven’t beaten Technic’s VibraLash that goes on sale in September for £4.99. If you’re purely vibro-curious, then this sounds like a great purse-friendly option. I’ve tried several vibrating mascaras (but not the Technic one) and was utterly underwhelmed by all of them as mainly the vibrations only really make the wrong end, i.e. the battery end, of the mascara vibrate. When it comes to coating lashes, there is little or no difference at all. It’s available in due course from www.lovethymakeup.com.

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