The forthcoming Clinique BIY (Blend It Yourself) Pigment Drops, launching on 10th March, turn your moisturiser into tinted coverage. It’s a fabulous idea, but the bigger thing here is that brands are starting to recognise that their consumer is, in fact, quite intelligent! If you cast your mind back even a few years ago, brands advising you to – perish the thought – blend your own would have never have happened. It was just always assumed that they make the make up and you buy the make up.
Now, we’re looking at more brands who are realising that we’re quite safe and can be trusted to colour adjust all on our very own. With customisation at the forefront of trends, this is one aspect of it that I can really go with. The products I have here are Clinique SPF15 Custom-Repair Moisturiser, BIY Bronze Drops and BIY in 210 (but it’s a preview sample so that’s probably not how it will end up in the shops).
The ideal recipe for a weekend/BB/Tinted Moisturiser type base is one dollop of moisturiser, one drop of bronze and one drop of pigment. I’ve used two drops of pigment.
These are really highly pigmented so you definitely get a very decent amount of colour to add to your moisturiser (secret: you can use almost any moisturiser… it doesn’t need to be Clinique) and the overall effect is hydrating BB. I noticed though that the colour does drop down after short time, so don’t be scared of over doing it. The pigment drops themselves are a lightweight, dual phase formula – shake it well first – and will come in 12 shades. The bronze is a limited edition, presumably because the launch date is more spring/summer. Speaking of summer, I’m wondering how well these will blend into a facial SPF because if they do work really well with that kind of formula, then that is a problem solved for SPF and decent coverage.
So, as you can see in the swatch, I’ve put too much pigment in for my skin tone – there will need to be a little trial and error and I also need to see if there is a better tone match for me than this. But, as I say.. I have lab samples so I’ve yet to see the full line up. My only small gripe is that the drops are £25 which I think is a lot for such a tiny amount. I know it’s highly concentrated but there are at least two balls in the bottles (for shaking) taking up good space for product. Otherwise, I’m really happy – endless possibilities here for colour adjusting and custom blending, and particularly important for different skin types: you’re putting drops of colour into a base you already know suits your skin type.
*all products are sent to me as samples from brands and agencies unless otherwise stated