Selfridges have fully shown their mettle by hosting an initiative that plays on the theme, ‘Bright Young Things’. Taking inspiration from women and men of beauty+ age to celebrate creativity and all-round wonderfulness, Bright Old Things is a true homage to fourteen personalities between the ages of 40 and 80+. Each personality will feature in a window scene at the Oxford Street store (I am assuming a depiction of, rather than the actual bodies themselves!) and photographed at home and work. Not only is Bright Old Things a reinforcement of the message that style and creativity are truly ageless, but also the idea that you are never too old to try something new.
Selfridges themselves say that ‘old’ is as subjective as it is irrelevant. Yes! Some names you’ll know straight away, such as Molly Parkin, but others, you won’t. What I can safely say is that each person brings something different and exciting to the line-up. Bearing in mind that everyone is chasing the crucial grey pound, it’s typical Selfridge style to do it differently. The Bright Old Things initiative starts on 8th January and I can’t wait to see how it turns out.
You can read more on Bright Old Things HERE.
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