I’ve just received some product and press releases through from MAC and on the bottom of the release in capitals is a notice that COVERAGE ON THIS COLLECTION IS EMBARGOED UNTIL 23RD JULY 2009. Okay, so it’s not long away, but given that MAC has got many loyal and ardent fans across the beauty world, both in the print media and on-line, who support them each and every time they so much as do a beautiful sneeze, I’m not sure I think they should start dictating when this can be done. It’s not the first time this has happened – with MAC and others – in fact, one beauty range where we (beauty writers) were all gathered to look and admire only to be told we weren’t allowed to feature any of the products until a more prestigious publication had had first dibs, meant that I have never and will never feature that range. The trouble with getting ideas above your station means that inevitably the competition will seize upon your weakness…with brands such as Illamasqua emerging as strong MAC contenders (and who seize bloggers with open arms, I might add) it’s as well to be flexible, I feel. Why send or show anything if nobody can do a thing with it? Do I dare break the embargo? Sure, it’s MAC Starflash Eye Shadows.
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5 comments
Here, here! It’s totally ridiculous to expect that after spending your time attending a launch – even if they gave you excellent Victoria Sponge – that you were not allowed to write about it because they valued another site’s mention over yours. Time’s a changin’ PR’s!
But everyone knows about Starflash. Do they not get that the internet is sort of…international? If it’s released in the US, we know about it here already.
MAC are way too big for their boots – their position in the market is currently being strongly challenged and perhaps thay would be well advised to make their ranges less “pro” and more accessible to everyone!
hahaha that ending was hilarious!! Yeah MAC are way too snooty, I wish the sales girls were less uppity as well.
Having said that, I will be picking up Smoke & Diamonds starflash e/s…! X
Are MAC havin’ a laugh?!! Any MAC fan worthy of their Fix + knows about the Starflash e/s being repromoted in the Love That Look collection and which shades they are too!
I still love MAC products and always will but that’s just ridic!