While I was sorting out some of my old Dior products to do a video (in the sidebar if you’re interested) I came across this old Red Earth product. On the one hand, it’s genius – a gigantic, impactful and beautiful eyeshadow, on the other, it’s ridiculous – who would ever need or be able to use an eyeshadow measuring 10cm!
Red Earth, an Australian, mineral based brand, opened a Selfridges counter in 2003. Despite having masses of press coverage and being a pretty amazing, we’d-never-seen-the-like brand, it didn’t flourish in the UK and exited a couple of years later. I have no idea why. It still does quite well in Australia and the Far East although from what I can tell, quirky products like the giant eyeshadow above are a thing of the past.
Here it is next to a Rouge Bunny Rouge eyeshadow to give you an idea of scale!
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
6 comments
I used to LOVE Red Earth! It was one of my favourite makeup brands! There used to be a counter in Frasers in Glasgow and I remember skipping between classes during uni to get my makeup fix haha! I don’t remember these gian eyeshadows though, but it’s not very travel friendly is it? haha x
The Girl In The Tartan Scarf
Wow that is rather large! Would make a good value shadow if you use it everyday.
Weird, I just found a couple of red earth bits when I was cleaning out stuff the other day and wondering what happened to them! I’ve a nice purple eyeshadow palette and an interesting Lilac face powder that I’ve started to use and it’s lovely! Looking for something similar and it’s hard to find. Lilac gives a really nice radiance. Absolutely no idea where I bought them!
Calraigh, Besame Cosmetics make a pale violet/lilac face powder. It’s quite tricky to find online but there are some brick and mortar stockists, check the Besame website.
Wauw, that is huge..
Wow. That is a B-I-G shadow! I don’t think I’ll be able to finish this.