It seems quite unbelievable that a comprehensive beauty brand like Benefit doesn’t actually have a liquid foundation, but nonetheless, it is currently a gap in their product portfolio.
However, as of April 2012, all that will change with the introduction of Hello Flawless Oxygen Wow Brightening Liquid Foundation, SPF25. Actually, it is a little more than just a liquid foundation, with skincare elements that boost brightening and plump the skin.
There are nine shades – the darkest of which is really quite dark so should suit ethnic skin types, and at the presentation today, it was emphasised that the greatest of care has been taken to ensure the darker tones have no chalky edge to them.
The foundation is beautifully light and breathable on the skin, and as it’s oil free, shouldn’t exacerbate any oiliness if your skin is prone. I’ve got a couple of samples here so will swatch when I have decent daylight, but each box comes with a sample of Porefessional (brilliant product) so you can give that a try if you haven’t already. I also noticed a little pocket in the box (empty) and am hoping that’s for further sampling options at some stage. Or, maybe it is just so the bottle doesn’t rattle around in the box.. I don’t know.
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| Outer packaging |
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| Inner packaging and sample |
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| Porefessional sample |
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| see; a mystery pocket! |
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
11 comments
I can see this being a big seller for them. There’s a definite place in the market for a brand that can cater to darker skin tones.
Ooo! Maybe it’ll be for a brush? Looks lovely, looking forward to reading your thoughts x
I’ve seen that “mystery pocket” in packaging a few times before. It’s usually just to keep the product from rattling around. 🙁
oooh I’m quite excited to try this! love benefit products 🙂 x
Does the colour run yellow?
I love Hello Flawless! powder, and the liquid foundation sounds very promising. Another release to look forward to, yay!
about time they did one, i love their products so cant wait to try this out x
That looks cool. I’ve used a few other Benefit products and really like them, so the possibility of a Benefit foundation is very exciting.
The pocket isn’t for anything, its just a packaging/marketing technique. They want the box to look bigger, but dont want the product ro rattle around so they create that bit by folding the card to take up the extra space. That’s all/
Oooohhh, interesting- Never heard of this and now I want this too 😐 lol x
I’m so excited about this foundation!
Do you know what shade of the Oxygen Wow will suit my NC30 skin tone?